Project Details

Project Details

Project Details

The problem

BCAA has won multiple awards including the prestigious J.D. Power and Associates award for “Highest Customer Satisfaction among Home Insurance Providers in Western Canada”. Unfortunately, their digital presence was outdated and did not meet the needs of today’s technically-savvy consumers. Their existing website was non-responsive, transaction-focused and promotional heavy. The site was also difficult for content authors to maintain and keep current.

 It was clear BCAA needed to better meet customer expectations across digital channels. Working in collaboration with Blast Radius, our strategy was to simplify, educate and guide consumers throughout the user journey.

The problem

BCAA has won multiple awards including the prestigious J.D. Power and Associates award for “Highest Customer Satisfaction among Home Insurance Providers in Western Canada”. Unfortunately, their digital presence was outdated and did not meet the needs of today’s technically-savvy consumers. Their existing website was non-responsive, transaction-focused and promotional heavy. The site was also difficult for content authors to maintain and keep current.

 It was clear BCAA needed to better meet customer expectations across digital channels. Working in collaboration with Blast Radius, our strategy was to simplify, educate and guide consumers throughout the user journey.

The problem

BCAA has won multiple awards including the prestigious J.D. Power and Associates award for “Highest Customer Satisfaction among Home Insurance Providers in Western Canada”. Unfortunately, their digital presence was outdated and did not meet the needs of today’s technically-savvy consumers. Their existing website was non-responsive, transaction-focused and promotional heavy. The site was also difficult for content authors to maintain and keep current.

It was clear BCAA needed to better meet customer expectations across digital channels. Working in collaboration with Blast Radius, our strategy was to simplify, educate and guide consumers throughout the user journey.

The solution

We simplified the site navigation so users could find what they need, when they need it. Additional product options are now served up in context, to further streamline the experience. Users requiring additional assistance can quickly and easily book an appointment with a customer service representative or leverage the chatbot for answers to their pressing questions.

 The redesign has resulted in an improved user experience, and enhanced self-service purchase journeys and buyflows. More so, it serves to better communicate BCAA’s brand distinctiveness with custom content, and supports their ongoing and award-winning commitment to customer service.

The solution

We simplified the site navigation so users could find what they need, when they need it. Additional product options are now served up in context, to further streamline the experience. Users requiring additional assistance can quickly and easily book an appointment with a customer service representative or leverage the chatbot for answers to their pressing questions.

 The redesign has resulted in an improved user experience, and enhanced self-service purchase journeys and buyflows. More so, it serves to better communicate BCAA’s brand distinctiveness with custom content, and supports their ongoing and award-winning commitment to customer service.

The solution

We simplified the site navigation so users could find what they need, when they need it. Additional product options are now served up in context, to further streamline the experience. Users requiring additional assistance can quickly and easily book an appointment with a customer service representative or leverage the chatbot for answers to their pressing questions.

The redesign has resulted in an improved user experience, and enhanced self-service purchase journeys and buyflows. More so, it serves to better communicate BCAA’s brand distinctiveness with custom content, and supports their ongoing and award-winning commitment to customer service.