Encouraging Canadians to reconnect with those they miss over the holidays
Encouraging Canadians to reconnect with those they miss over the holidays
Encouraging Canadians to reconnect with those they miss over the holidays
Encouraging Canadians to reconnect with those they miss over the holidays
Encouraging Canadians to reconnect with those they miss over the holidays
Client: Purdys
Agency: Rethink
Role: Art Director / Design
Art Director: Jamie Gurnell
Writer: Emily Betteridge
Creative Director: Sheldon Rennie
Client: Purdys
Agency: Rethink
Role: Art Director / Design
Art Director: Jamie Gurnell
Writer: Emily Betteridge
Creative Director: Sheldon Rennie
Client: Purdys
Agency: Rethink
Role: Art Director / Design
Art Director: Jamie Gurnell
Writer: Emily Betteridge
Creative Director: Sheldon Rennie
Client: Purdys
Agency: Rethink
Role: Art Director / Design
Art Director: Jamie Gurnell
Writer: Emily Betteridge
Creative Director: Sheldon Rennie
Project details
Project Details
The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in encouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realize.
Project Details
The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in encouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realize.
Project details
The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in encouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realize.
Project Details
The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in encouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realize.
The project
The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in encouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realize.
The results
Introducing Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running during the holidays in 2023, the site was designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as 'someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player's choice to identify the person in their life who best fits the prompt and they'll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary 3-pack of their iconic Hedgehogs as a sweet reward.
The results
Introducing Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running during the holidays in 2023, the site was designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as 'someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player's choice to identify the person in their life who best fits the prompt and they'll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary 3-pack of their iconic Hedgehogs as a sweet reward.
The results
Introducing Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running during the holidays in 2023, the site was designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as 'someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player's choice to identify the person in their life who best fits the prompt and they'll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary 3-pack of their iconic Hedgehogs as a sweet reward.
The results
Introducing Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running during the holidays in 2023, the site was designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as 'someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player's choice to identify the person in their life who best fits the prompt and they'll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary 3-pack of their iconic Hedgehogs as a sweet reward.
The results
Introducing Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running during the holidays in 2023, the site was designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as 'someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player's choice to identify the person in their life who best fits the prompt and they'll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary 3-pack of their iconic Hedgehogs as a sweet reward.
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