Turning a bad joke into a positive force for gender equality
Turning a bad joke into a positive force for gender equality
Turning a bad joke into a positive force for gender equality
Turning a bad joke into a positive force for gender equality
Turning a bad joke into a positive force for gender equality
Client: The Gist
Agency: Rethink
Role: Designer
Art Director: Grace Cho, Shona Massey
Writer: Cam Spires
Creative Director: Sean O'Connor
Client: The Gist
Agency: Rethink
Role: Designer
Art Director: Grace Cho, Shona Massey
Writer: Cam Spires
Creative Director: Sean O'Connor
Client: The Gist
Agency: Rethink
Role: Designer
Art Director: Grace Cho, Shona Massey
Writer: Cam Spires
Creative Director: Sean O'Connor
Client: The Gist
Agency: Rethink
Role: Designer
Art Director: Grace Cho, Shona Massey
Writer: Cam Spires
Creative Director: Sean O'Connor
Project details
How does Tiger Woods' misogynistic prank spur donations for tampons?
How does Tiger Woods' misogynistic prank spur donations for tampons?
How does Tiger Woods' misogynistic prank spur donations for tampons?
How does Tiger Woods' misogynistic prank spur donations for tampons?
How does Tiger Woods' misogynistic prank spur donations for tampons?
Project Details
When Tiger Woods handed his peer a tampon, making a joke of women’s sports and health, people were pissed. But instead of getting angry, women-led sports brand The Gist got even, by transforming his game into a real-time campaign against misogyny.
Project Details
When Tiger Woods handed his peer a tampon, making a joke of women’s sports and health, people were pissed. But instead of getting angry, women-led sports brand The Gist got even, by transforming his game into a real-time campaign against misogyny.
Project details
When Tiger Woods handed his peer a tampon, making a joke of women’s sports and health, people were pissed. But instead of getting angry, women-led sports brand The Gist got even, by transforming his game into a real-time campaign against misogyny.
Project Details
When Tiger Woods handed his peer a tampon, making a joke of women’s sports and health, people were pissed. But instead of getting angry, women-led sports brand The Gist got even, by transforming his game into a real-time campaign against misogyny.
The project
When Tiger Woods handed his peer a tampon, making a joke of women’s sports and health, people were pissed. But instead of getting angry, women-led sports brand The Gist got even, by transforming his game into a real-time campaign against misogyny.
The results
At the 2023 Masters tournament, we donated a box of tampons in Tiger’s name for every stroke he took, meaning the worse he played, the more we donated. We tracked his donations in real-time on our site, and rallied others to join in, which they did. Everyday feminists, pro athletes and even major tampon brands jumped in to help transform a bad joke into a force for good.
The results
At the 2023 Masters tournament, we donated a box of tampons in Tiger’s name for every stroke he took, meaning the worse he played, the more we donated. We tracked his donations in real-time on our site, and rallied others to join in, which they did. Everyday feminists, pro athletes and even major tampon brands jumped in to help transform a bad joke into a force for good.
The results
At the 2023 Masters tournament, we donated a box of tampons in Tiger’s name for every stroke he took, meaning the worse he played, the more we donated. We tracked his donations in real-time on our site, and rallied others to join in, which they did. Everyday feminists, pro athletes and even major tampon brands jumped in to help transform a bad joke into a force for good.
The results
At the 2023 Masters tournament, we donated a box of tampons in Tiger’s name for every stroke he took, meaning the worse he played, the more we donated. We tracked his donations in real-time on our site, and rallied others to join in, which they did. Everyday feminists, pro athletes and even major tampon brands jumped in to help transform a bad joke into a force for good.
The results
At the 2023 Masters tournament, we donated a box of tampons in Tiger’s name for every stroke he took, meaning the worse he played, the more we donated. We tracked his donations in real-time on our site, and rallied others to join in, which they did. Everyday feminists, pro athletes and even major tampon brands jumped in to help transform a bad joke into a force for good.
Want to know more about other projects
and ideas I’m working on? Sign up to my monthly email list.
Want to know more about other projects and ideas I’m working on? Sign up to my monthly email list.
Want to know more about other projects and ideas I’m working on? Sign up to my monthly email list.
Work enquiries
connect@withstevemiller.com
© 2020 _____ with Steve Miller
All rights reserved.
Work enquiries
connect@withstevemiller.com
© 2020 _____ with Steve Miller
All rights reserved.
Work enquiries
connect@withstevemiller.com
© 2020 _____ with Steve Miller
All rights reserved.
Work enquiries
connect@withstevemiller.com
© 2020 _____ with Steve Miller
All rights reserved.
More fun stuff
Jam with Steve (Coming soon)
Curated Mixtapes (Coming soon)
Advertising & Design Podcasts
Inspiration Boards (Coming soon)
More fun stuff
Jam with Steve (Coming soon)
Curated Mixtapes (Coming soon)
Advertising & Design Podcasts
(Coming soon)
Inspiration Boards (Coming soon)
More fun stuff
Jam with Steve (Coming soon)
Curated Mixtapes (Coming soon)
Advertising & Design Podcasts (Coming soon)
Inspiration Boards (Coming soon)
More fun stuff
Jam with Steve (Coming soon)
Curated Mixtapes (Coming soon)
Advertising & Design Podcasts (Coming soon)
Inspiration Boards (Coming soon)
More fun stuff
Jam with Steve (Coming soon)
Curated Mixtapes (Coming soon)
Advertising & Design Podcasts
(Coming soon)
Inspiration Boards (Coming soon)