The problem

As an established Top 50 Worldwide university - UBC Sauder were in need of a complete digital overhaul to re-energise their brand online and build a stronger appeal with students in a highly competitive global market. Beginning with an innovation-led digital strategy programme, we guided the University on a journey to deliver a new flagship home that breaks traditions and delivers on its promise to educate and inspire responsible leaders.

The problem

As an established Top 50 Worldwide university - UBC Sauder were in need of a complete digital overhaul to re-energise their brand online and build a stronger appeal with students in a highly competitive global market. Beginning with an innovation-led digital strategy programme, we guided the University on a journey to deliver a new flagship home that breaks traditions and delivers on its promise to educate and inspire responsible leaders.

The problem

As an established Top 50 Worldwide university - UBC Sauder were in need of a complete digital overhaul to re-energise their brand online and build a stronger appeal with students in a highly competitive global market. Beginning with an innovation-led digital strategy programme, we guided the University on a journey to deliver a new flagship home that breaks traditions and delivers on its promise to educate and inspire responsible leaders.

The solution

From our very first conversation it was clear that UBC Sauder meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a digital presence for the University that instantly conveys their values and makes people stand back and notice. Fundamental to the success of the project was the creation of a fresh, new digital identity and design system that could serve as the foundation for all aspects of the University's digital output. The digital toolkit expresses the thought leadership and innovation that takes place at the University.

The solution

From our very first conversation it was clear that UBC Sauder meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a digital presence for the University that instantly conveys their values and makes people stand back and notice. Fundamental to the success of the project was the creation of a fresh, new digital identity and design system that could serve as the foundation for all aspects of the University's digital output. The digital toolkit expresses the thought leadership and innovation that takes place at the University.

The solution

From our very first conversation it was clear that UBC Sauder meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a digital presence for the University that instantly conveys their values and makes people stand back and notice. Fundamental to the success of the project was the creation of a fresh, new digital identity and design system that could serve as the foundation for all aspects of the University's digital output. The digital toolkit expresses the thought leadership and innovation that takes place at the University.