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Bringing to life the true values of a university to a global audience

Bringing to life the true values of a university to a global audience

Bringing to life the true values of a university to a global audience

Bringing to life the true values of a university to a global audience

Bringing to life the true values of a university to a global audience

Client:   UBC Sauder
Agency:   Tribal DDB
Role:  Digital Art Director
CD: Stéphane Fournier

Demo: View website

Client:   UBC Sauder
Agency:   Tribal DDB
Role:  Digital Art Director
CD: Stéphane Fournier

Demo: View website

Client:   UBC Sauder
Agency:   Tribal DDB
Role:  Digital Art Director
CD: Stéphane Fournier

Demo: View website

Client:   UBC Sauder
Agency:   Tribal DDB
CD:  Stéphane Fournier

Role:  Digital Art Director
Demo: View website

Client:   UBC Sauder
Agency:   Tribal DDB
Role:  Digital Art Director
CD:  Stéphane Fournier

Demo: View website

UBC Sauder Website Mockup
Graphic-Lin

Project details

Inspiration through thought leadership.

Inspiration through thought leadership.

Inspiration through thought leadership.

Inspiration through
thought leadership.

Inspiration through thought leadership.

The problem

As an established Top 50 Worldwide university - UBC Sauder were in need of a complete digital overhaul to re-energise their brand online and build a stronger appeal with students in a highly competitive global market. Beginning with an innovation-led digital strategy programme, we guided the University on a journey to deliver a new flagship home that breaks traditions and delivers on its promise to educate and inspire responsible leaders.

The problem

As an established Top 50 Worldwide university - UBC Sauder were in need of a complete digital overhaul to re-energise their brand online and build a stronger appeal with students in a highly competitive global market. Beginning with an innovation-led digital strategy programme, we guided the University on a journey to deliver a new flagship home that breaks traditions and delivers on its promise to educate and inspire responsible leaders.

The problem

As an established Top 50 Worldwide university - UBC Sauder were in need of a complete digital overhaul to re-energise their brand online and build a stronger appeal with students in a highly competitive global market. Beginning with an innovation-led digital strategy programme, we guided the University on a journey to deliver a new flagship home that breaks traditions and delivers on its promise to educate and inspire responsible leaders.

The solution

From our very first conversation it was clear that UBC Sauder meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a digital presence for the University that instantly conveys their values and makes people stand back and notice. Fundamental to the success of the project was the creation of a fresh, new digital identity and design system that could serve as the foundation for all aspects of the University's digital output. The digital toolkit expresses the thought leadership and innovation that takes place at the University.

The solution

From our very first conversation it was clear that UBC Sauder meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a digital presence for the University that instantly conveys their values and makes people stand back and notice. Fundamental to the success of the project was the creation of a fresh, new digital identity and design system that could serve as the foundation for all aspects of the University's digital output. The digital toolkit expresses the thought leadership and innovation that takes place at the University.

The solution

From our very first conversation it was clear that UBC Sauder meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a digital presence for the University that instantly conveys their values and makes people stand back and notice. Fundamental to the success of the project was the creation of a fresh, new digital identity and design system that could serve as the foundation for all aspects of the University's digital output. The digital toolkit expresses the thought leadership and innovation that takes place at the University.

Sauder-Android-Devices
UBC Sauder Exec Ed
UBC Sauder BCom
Sauder-CaseStudy-3
Sauder-CaseStudy-4
UBC Sauder Pages

"As the UX Strategist, I felt incredibly lucky to work as part of a team where everyone, from our designers to the marketing team on the client side to the developers, all kept the user top of mind throughout the entire process.

"As the UX Strategist, I felt incredibly lucky to work as part of a team where everyone, from our designers to the marketing team on the client side to the developers, all kept the user top of mind throughout the entire process.

Quote-Nina

Nina Belojevic
UX Strategist

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© 2020 _____ with Steve Miller
All rights reserved.

Work enquiries
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© 2020 _____ with Steve Miller
All rights reserved.

Work enquiries
connect@withstevemiller.com

© 2020 _____ with Steve Miller
All rights reserved.

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